Resources: print articles or videos. Click on the link to access them.
Complete Guide to Advocacy, The Campaign Workshop.
How to Understand Power. Eric Lui, YouTube Ted-Ed, 7:01 Minutes.
Why Ordinary People Need to Understand Power. Eric Lui, TedTalk.
Marshall Ganz - People, Power, and Change (Harvard University Professor).
American Values and Stories: What They Are and How to Use Them (Collection of articles).
Why Sell Benefits, Not Features for Your Campaign (Learn Key Tips From Businesses).
8 Things You Can Do to Help NRDC Fight Trump’s Agenda - Here are some actions you can take, National Resources Defense Council (Environment).
How Not to Resist Donald Trump -Mistakes We Shouldn’t Make Again. Persuasion, Yascha Mounk.
Resources: print articles or videos. Click on the link to access them.
Gary Goyke Lobbying Video Series (Aug. 2024)
Additional Resources
Legislative Advocay. Gary Goyke (Training Handout)
Successful Universal Healthcare Lobbying Project (Dunn Co. WI)
Resources: print articles or videos. Click on the link to access them.
Successful Universal Healthcare Lobbying Project (Dunn Co. WI)
Deep Conversations, Persuade Exchanges. (About Deep Canvassing).
How to Talk Someone Out of Bigotry (Vox Article), 1/21/2021
Can We Crack the Right's White Bloc? (Deep Canvassing Article), 01/19/21.
Whoever Tells the Best Story WINS, Annette Simmons.
The Nonprofit Outcomes Toolbox, Robert M. Penna, PhD.
The Community Tool Box, Kansis Univeristy; resources on change, organizing, messaging,
communications, and other topics: lobbying, how to give testimony at a public hearing, how to use social media, and more.
Mindtools, (Access to resources in 14 different skill areas).